Client
Amandla Wine
Services
Organic Social Strategy, Brand Launch, Influencer Campaign
Channels
Instagram
Palace Digital was taken on by Amandla, a South African Wine brand, to create and implement an Instagram strategy to support the PR launch of Amandla in the UK. This included:
- A full wine social media strategy and brand Instagram bible.
- An Influencer Campaign to support the launch.
- Paid social media strategy
- Social media management
![Amandla Wine Bottle. Social media wine marketing.](https://www.palacedigital.co.uk/wp-content/uploads/2023/02/peartree_amandla_204.jpg)
Results:
- In the first month of launch, the account reached nearly 53k accounts
- Over 1000 engagements with our launch posts
- Worked with 5 influencers and gained traction from a new audience
- The account has an above average engagement rate for the wine industry benchmark
Are you looking for support in your wine social media marketing? Get in contact with us today.