Client
Elves Behavin’ Badly
Services
Organic Social, Paid Social & Influencer Marketing
Channels
Facebook, Instagram & Twitter
Palace Digital was taken on to plan and implement the social strategy for Elves Behavin’ Badly’s christmas campaign, this included:
- Develop a digital campaign planner incorporating key strategies across organic and paid social.
- Develop an influencer marketing strategy, organise partnerships and support PR talent strategy.
- Brief and manage designer to create social assets.
- Write copy and schedule all organic socials.
- Build and optimise paid campaigns.
Results:
- 9.7m Social Reach
- 426k Engagements
- 1.6m video views
- 6k Follower Growth (100% growth on Instagram)
Influencer Campaign Results
- Engaged 8 influencers
- 18 pieces of social content created including a TV feature on Gogglebox
- 3000 Competition Entries